Is trust important in friendship? Of course. Don't give sensitive information to someone you can't trust.
A business must also be trustworthy. Clients or customers will go to the business that they think they can trust: "Trust is the fundamental currency of commerce." You want to interact with people and businesses that will tell you the truth.
According to this TED speaker, that's the essence of "blockchain" - it ensures that you can be certain of receiving truthful information.
(cont'd tomorrow)
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