DNA sold

Picture this. A company starts up which offers to analyze your DNA for $99-199, using a saliva sample that you send them. If you purchase their service, you will be asked whether it's okay that they "share" your results with other companies. 

Will you sign up? Is it okay with you if your genetic makeup goes to other companies? 

"23andMe" is this company. The founder claims that customers are helping to improve health care for all.

Some people agree and send in their cells. Others stay away because they don't like the idea of their personal DNA being out there, in public. 23andMe just did a deal to "share" - sell? - customer DNA results to a big pharmaceutical company.

In other words:

"Big Pharma just bought access to your DNA from genealogy company 23andMe."