Books

When did you last see an ad for an e-reader? Sales are way down. But there's a lot of real book lovers out there.

Among U.S. adults, 65% say they read a printed book last year, which was the same in 2012. According to Pew Research, the percentage goes up to 73% if they read any sort of book including  an e-book.

It seems that "voracious readers" use any and all methods. “They want books to be available wherever they are . . .They’ll read an e-book on a crowded bus, curl up with a printed book when they feel like that, and go to bed with a tablet.”

Material, tangible books - printed on all kinds of paper, sometimes heavy and awkward, often a pleasure to the senses - look to be in no danger from technological progress.