Polling in America has told us for decades that the number of people claiming no religious affiliation (the "nones") is rising. But that's leveled off. Bible sales are increasing and Christian entertainment has grown.
Generation Z (born 1997-2012) is a significant part of this trend. They generally seem to be curious about Christianity and are looking for hope.
It's especially interesting that young men lead the trend. Gen Z men go to church more than Gen Z women.
Similarly, the Bible Society in partnership with a research team in Britain says:
"We found that the Church is in a period of rapid growth, driven by
young adults and in particular young men . . . [Y]oung adults are more spiritually engaged than any
other living generation, with Bible reading and belief in God on the
rise."
from USA Today
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