(cont'd from yesterday's post)
Nigerians, especially, are able to shop for many goods online, pay on their phone, and get their stuff at home. This American sort of convenience isn't common in Africa, where most adults don't have a bank account or a street address.
But e-commerce happens in Nigeria partly because of all the tech start-ups. Jumia takes those orders and ships them. It was the first African startup to be valued at a billion dollars in 2019, and still is working to change consumer behavior to an online model.
Yaba (the suburb of Lagos with the tech startups) has some challenges that Silicon Valley did not have, such as a lack of infrastructure. But "Yabacon Valley" is on its way.
from Mercatornet
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