So the drive-thru window is already McDonald's great strength. That segment of its business deserves the executives' attention, and they made a big move to make it even stronger. They bought Dynamic Yield, an "artificial intelligence powered personalization platform operator," to improve it.
AI technology now allows the drive-thru menu to change and adapt to the circumstances and the customer. Suggestions are made as the customer orders, like a combo meal or an oreo mcflurry on a hot day. AI can anticipate what would likely appeal.
Shorter lines, customer satisfaction, and more sales result.
No comments:
Post a Comment