Gen Z

After all the attention paid to analyzing millennials, now there's another generation coming - Generation Z. They will include those born 1995 or later, and they will account for one-third of U.S. population by 2020, in just three years.

Naturally, it's their turn to be analyzed. HuffPo offers their take on it. How they are different as a group from the millennials' generation:

1. They're used to continual updates & revisions, so they may be less focused
2. They can function with multiple distractions, may be good multi-multi-taskers
3. They're less interested in coupons, maybe less interested in good deals
4. They're often "early starters," may choose to opt out of higher education
5.  They are entrepreneurial; "72% of teens say they want to start a business someday"
6. They expect more
7.  They seek uniqueness in all walks of life, customization
8. They are "global," world-conscious, expect diversity

Apparently this generation will be better educated and healthier too with a 40% drop in teen birth rates, 38% drop in alcohol/drug abuse, 28% drop in teens failing to graduate from high school on time.

(cont'd tomorrow)