Groupmuse

"[B]ack in 1937, the median age at orchestra concerts in Los Angeles was 28. Think of that!" Whatever the median age of classical concert audiences today, it's decades beyond age 28. Audiences today are much older and smaller.

But a 26-year-old came up with . . wait for it . . a start-up business that may be creating a new audience for classical music. A millennial starting up a business, yes, this sounds familiar. But classical music instead of technology - that's different.

The start-up is "Groupmuse." In Boston about three years ago, they started organizing house concerts. Since then about 1500 have been set up in cities like Seattle, New York, Denver, Chicago, San Francisco. 

(cont'd tomorrow)