Agrihood

Maybe this story is another example of "experiential marketing." But instead of ride-sharing, it's real estate business. Some developers are creating neighborhoods with a farm-like experience. It's called an "agrihood."

With a farm or at least a big garden being central to the community, a "locavore" can get very local food indeed.  Another part of the appeal is the opportunity for neighborliness that some have tried to find by moving to a city neighborhood.

"American builders have a long history of bulldozing farms to make way for housing developments." Now they're building farms to attract homeowners. Depending on how it's organized, residents may want to work in the fields, or buy a bushel of farm products every month, or just buy their farm's berries and vegetables at the local stand.