Tesla on track

Tesla's Model S, selling for about $50-60k, was the new best-selling full size luxury sedan in the U.S. in 2013, with about 18,000 cars sold.  Production of the Model S is projected to grow by a whopping 50% in 2014.

You may remember (post December 10) that owner Elon Musk's strategy for his electric car company was to start out with a high end model (done), then the Model S (successful), then a mass market version.  

That last step, the Model X, will probably start being delivered to customers in 2017.

An essential step to the mass market Tesla is something Musk calls the "Giga factory."  "Current worldwide battery production of laptop cells — the kind Tesla uses — would be more than doubled to meet the company’s needs for the new vehicle and Tesla believes the best way to do it is a purpose-built factory."

 This coming mass-market electric vehicle is  "the car we’ve always wanted to make,” Musk told CNN.