Social media learns information about us as we use it. We see the results when an ad shows up which seems to address a need we've talked about. What else do they know about us?
If you live and play in the Metaverse, you're handing over quite a bit more information about yourself, like your real physical attributes, your gender, your wealth. Ads will be more personalized: "A lot of people think metaverse ads mean billboards. Actually, it could be something far, far more immersive than that . . ."
And beyond making our data available to their customers who want to advertise to us, we're sure that they will sell our data to . . someone . . for some unknown purpose.
A study published last month demonstrates how easy it is to gather data from virtual reality (VR) users. They created a simple VR game and learned over 20 data points about those users in about five minutes:
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