(cont'd from yesterday's post)
They call their new building block product "RePlast" (re-use plastic). It requires no adhesive to hold it together, it acts as an insulator against heat and noise, and its "carbon footprint" is 95% less than a concrete block.
This sounds good, and I hope they make it. But the odds are certainly against them. Most - and we're talking 80% here so it's a huge "most" - businesses fail. Surprised? They'll have to keep their costs down, be smart, figure out who their customers will be and exactly what they want, and set a price that those customers will freely choose to pay.
This sounds good, and I hope they make it.
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