Howard Schultz, founder/CEO of Starbuck's, had never spoken to someone in military uniform. He went to West Point to speak, took a tour, spoke to people in uniform, and experienced a transforming moment.
“My visit,” he wrote, “revealed to me just how disconnected I had been from those fellow citizens who have dedicated years of their lives to defending the freedom I hold dear . . . "
Since then, he's visited more military bases and spoken to more folks in the service - and they inspired him with their character and their stories.
"“For too long,” Schultz writes, “too many of us have paid scant attention to the commitment of the brave few in our midst. It is unhealthy for a nation to become detached from those who secure it.” He's committed Starbucks to hiring 10,000 veterans.
His new book, For Love of Country, tells some of those veteran stories.
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