Tuesday, December 10, 2013

EV Tesla

Elon Musk's strategy for his electric vehicle Tesla is now moving into phase two.  First phase was to make and sell a small number of high priced vehicles, which he did, the Roadster (2500).  

The new Model S is the second phase, a less pricey car in bigger numbers.  It does seem to set itself apart from other EV's in performance and in range (how far it can go before re-charging).



The next phase - if things go well - will be for the masss market.  Fastcompany.com has an intriguing analysis of the Tesla and the business strategy behind it  here.

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