Monday, January 15, 2024

Tradwife 1

What woman today wants to spend all her time organizing, educating, planning, nurturing, caring for her family? More than you might think.

Previous generations of women fought for the privilege of spending their days at a job. They got that cultural approval and made it normal. But, in a surprising turnaround, today's Gen Z (born 1997-2012) is attracted to the homemaker model, the traditional role, the "tradwife." 


One such influencer has 8.5 million followers on Instagram. She's mom to eight children, lives on a farm, has a farmer husband, and ships products from her kitchen to her customers. There are moms in the 9 to 5 workforce who would swap lifestyles with her in a heartbeat. 

The term "tradwife" peaked in popularity during the Covid pandemic lockdowns. It gave welcome opportunity to women who loved the idea of staying home. 

So, what would it take to go full time at home? For many, it would require circumstances they don't expect to ever have.

(cont'd tomorrow)

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