(cont'd from yesterday's post)
Scott Harrison not only started a new charity, but he also broke the mold of the usual charity business model. Potential donors may be suspicious of pleas from organizations that seem opaque. They often can't confirm that their donation is doing what they wanted it to do.
Charity:water tries to overcome that with these strategies:
- Transparency - financial reports are published on the website
- Tracking - using google and gps, the progress and results of all projects are viewable
- 100% of public donations go totally to water projects in the field
That last one can only be done because particular donors have committed to funding the organizational costs. All salaries, office costs, etc., are funded by these donors.
It's compelling for a potential donor who is touched by their mission to know that 100% of what s/he gives will be used in the field to provide water to targeted communities.
Meet Scott:
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