Prices in a mostly free market system like ours (U.S.) are determined, as you know, by "demand" and "supply." If high demand (lots of people want it) combines with low supply (there's not enough of it to go around), the price for the product or service goes up.
Why? Because it's very valuable to the people who want it most, so they pay more to get it first.
U-Haul has a situation like that. Demand for truck rental going one way from California cities to Dallas TX is very high.
Looking at the price of this one-way haul, the desire of people wanting to move their goods by U-Haul from California to Texas seems to be very, very high. Compare to the price of the rental one way from Dallas to California. Especially for San Francisco.
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