Tuesday, July 31, 2018

Ford's $4 B

As you know, all the car makers are working hard on their self-driving projects. But it sounds like Ford is aiming for more than just a new project

They're putting $4 billion into a new goal: "to become a leader in electrified, autonomous ride services targeted to become its own profitable business. The company aims to be competitive in the newly emerging mobility industry, which is expected to dominate the auto industry in decades to come.

"Electrified autonomous ride services targeted to become its own profitable business." This sounds just like the future that former car exec Bob Lutz predicted, a future where private car ownership with a human driver will go extinct.

"In April, Ford took more steps to operate its own robotaxi network “at scale” by 2021 to transport people and goods . . " 

They call this "mobility."

(cont'd tomorrow)

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