London has 40,000 Uber drivers, who stand to lose income because "Transport for London" has denied Uber a license to operate, saying it is "not fit and proper." London also has about 3.5 million Uber customers who will have to re-organize their transportation needs.
Uber's general manager for London says, "Transport for London and the Mayor have caved in to a small number of people who want to restrict consumer choice . . " So he's ready to fight it.
Assume there's been some negotiating. At least three things have happened so far: 1) Uber has hired a law firm to represent them, 2) they've launched a petition that got hundreds of thousands of signatures quickly, and 3) Uber's CEO apologized vaguely:
"On behalf of everyone at Uber globally, I apologize for the mistakes we've made."
And here is his tweet to Londoners: "Dear London: we r far from perfect but we have 40k licensed drivers and 3.5mm Londoners depending on us. Pls work w/us to make things right."
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