Model 3

Tesla Motors had a master plan. They would start with making a high-end Roadster, then add a bit more moderately priced model, then a car priced for the mass market. That last item, the Model 3, was unveiled just two weeks ago.

In only two days, orders were taken for 276,000 (update: now 325k) of the Model 3 though they won't start rolling out of the factory til late 2017. It fits the definition of mass market with a price as low as $35,000. 

Here at greentechmedia, they're really enthusiastic: "The Model 3 will likely go down in history as a product as important or even more important than Ford’s Model T, first offered in 1908."

A little over the top? There's simply no doubt that Tesla generates big excitement for the whole concept of electric vehicles. Tesla is disruptive. And Elon Musk has infused Tesla with a cause (tomorrow's post).

(cont'd)