Wednesday, October 7, 2015

New normal

Most millennials (66%) plan to live in a house in the suburbs - not a small apartment in the heart of the city. Do they drive an electric vehicle (EV) or hybrid to save energy? No, "their preferred car is not a Prius or Tesla, but station wagons and SUVs."

The data seem to say that the millennial generation's new normal is looking a lot like their boomer parents' old normal according to this author.

For decades the "baby boomer"generation (now age 51-69) dominated the American economy because of its great numbers. But this year the "millennials" generation (age 18-34) will outnumber them.  And they seem to want to live much like the boomers, which means energy demand will not go down.

The next generation is getting started on the most productive - and energy-using - years of their lives.

(cont'd tomorrow)

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