Human speaks

(3rd of three)

There's a pretty good chance I'm missing something in these "Nature is speaking" promotional spots.

The implications are clear:

• we humans are not really important
• nature is at least as important as we are
• "Mother Nature" doesn't care for us at all
• we are weak, insignificant and vulnerable as a species
• we've taken more of earth's resources than our share

Of course, the point of the campaign is to motivate all us humans to take better care of earth's natural resources. And I agree that it's our responsibility and joy to do that.

But does telling us that we are no more significant in the grand scheme of things than, say, chipmunks, motivate or empower you or me to get that done? Is shaming a good strategy? Add threats - a strategy of shaming plus threats.