Monday, March 10, 2014

Avalanche story

Sixteen expert ski professionals and one back-country run on 32" of new powder - it had the allure of adventure and a bit of risk. In this case, the risk got the better of the risk-takers. They found themselves overtaken by an avalanche and some died.

More than just text, better than just video, this story from 2012 draws you in with compelling visual and creative structure.

It's pretty long, but scroll through at least the first chapter to get the impact. It's a headline made up close and personal.

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